Concept 1 is a less literal and more creative representation of BRS. The logo encompasses mountain scenery, suggestive of the Boulder Flatirons, as well as the simplified head of a bovine silhouette. This mark could be used for either Bovine Reproductive Specialists or 4J Farms.  

Concept 2 also incorporates a creative portrayal of BRS. The logo encompasses pasture scenery, suggestive of a cattle farm, as well as the simple silhouettes of a dairy cow and boarding facilities. This mark could also be used for either Bovine Reproductive Specialists or 4J Farms. 

Concept 3 is a more literal representation of BRS. The logo features the face of a single dairy cow and is contained by the stroke of a square. Perhaps the cow is peering out of his stall. The mark is meant to feel friendly and approachable. This mark would work for either Bovine Reproductive Specialists or 4J Farms. 

Concept 4 takes a typographic approach to 4J Farms. The mark encompasses four J’s as an intricate maze, highlighting both positive and negative space. The maze is suggestive of a groomed pasture. This mark is exclusive to 4J Farms.