branding
Topology of Brandmarks
Auraria Campus. Denver, CO
Topology of brandmarks refers to the fundamental structure and arrangement of the visual elements within a brand logo, and considers how different parts of the design relate to each other, even when stretched, twisted, or deformed, essentially describing the "underlying shape" of the logo that remains recognizable despite slight variations in design.
Key points:
Mathematical concept: Topology" is a mathematical concept that studies shapes based on their connectivity and how they can be continuously deformed without tearing or gluing parts together.
Brand application: When applied to brandmarks (logos), it analyzes how the basic shapes and lines within a logo relate to each other, even if they are slightly altered or adapted for different applications.
Importance in recognition: Understanding the "topology" of a brandmark helps designers ensure that the logo remains recognizable even when scaled down, modified, or presented in different formats.
Student Success Building
This mark is distinguished with the use of perspective. The horizontal orientation of the building supports such a design.
Auraria Campus Library
While the brandmark above takes advantage of shape in space, this mark utilizes the building’s unique facade to make recognizable.
Tivoli Student Union
The Auraria Campus is shared with three universities. Thus, Tivoli Student Union is a hub of constantly circulating people: students, teachers, workers and more.
King Center of Performing Arts
Everything taking stage does so in this building. This mark mimics what the King Center is best known for: multiple performing stages
Emmanuel Gallery
This mark
