branding
Sturtz & Copeland
Since 2022, I have worked closely and collaboratively with Sturtz & Copeland’s new owner to meticulously re-brand the nearly 100-year-old business. Through this process, I have developed a contemporary brand that appeals to a modern clientele and resonates with current market trends. I have been tasked with overseeing every aspect of re-branding the business, as well as evolving innovative new ways to increase sales while enhancing workflow efficiency.
The position began with designing exterior signage, further progressed into rebranding the business as a whole and has continued with the business’ regular demand for original content artwork and marketing material for promotional and advertising needs.
I maintain the business’ commerce website, creating branding assets, design promotional artwork for events and products, photograph and edit new products, new and exotic plants and seasonal floral collections.
Sturtz & Copeland’s current wordmark takes advantage of a customized ampersand.
Front of card featuring custom graphic
Business Card Design
Sturtz & Copeland has yet to settle on the brand’s colors. Part of my job as a designer for a small business is to make my employer’s job(s) easier. If a decision about color is unable to be reached, I will make a black and white design work beautifully while still accurately expressing the brand’s identity.
Back of card featuring custom icon of monstera leaf. Incorporating brand’s typefaces of Gravesend Sans, Bodoni and Croquette.
BRANDING
Printed die-cut cards, attached to all floral arrangements. Promotional material explaining fresh cut flower care.
Printed die-cut cards, attached to all orchid plants. Promotional material explaining how to care for orchid plants.
February 2022 Initial Branding Process
